>The New Tourism Australia Campaign

>Tourism Australia debuted the new Baz Luhrmann ad campaign today.

My impression: It looks sharp and interesting–and if there is going to be a storyline attached it, all the better–but, it also looks like they are marketing Australia like it’s a perfume.

As for the film Australia, it’ll go down gangbusters in Asia, lukewarm in the US, and Europe is hard to call.

Nonetheless, a wise tie-in.

Advertisements

4 comments

  1. Anonymous · October 8, 2008

    >i’m so disgusted with all the product placement in that movie. i mean, even the title is “australia!”;-)

  2. Anonymous · October 8, 2008

    >i’m so disgusted with all the product placement in that movie. i mean, even the title is “australia!”;-)

  3. tanyaa · November 5, 2008

    >The Australian tourism office have kicked off a new and very fresh looking walkabout campaign which markets Australia as the antidote to the stresses and strains of modern day life. ——————-TanyaaPromoter

  4. tanyaa · November 5, 2008

    >The Australian tourism office have kicked off a new and very fresh looking walkabout campaign which markets Australia as the antidote to the stresses and strains of modern day life. ——————-TanyaaPromoter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s