>iFail 2.0

>

Much to no one surprise, Kraft is going rename their new Vegemite brand from the daft iSnack 2.0, according to the Sydney Morning Herald.

The name was chosen by a Western Australian website designer (who should get out of the computer room a bit more, in my humble opinion) and has been roundly criticised nationwide ever since.

Appropriately the new name will be put to a popular vote, so that the Antipodeans will have only themselves to blame.

I have tried iSnack2.0/Vegemite with cream cheese, and it’s not horrible, but it does look very #2.0 on a crumpet, if you follow my meaning.

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One comment

  1. Anonymous · September 30, 2009

    >#2.0 lolmy inner conspiracy theorist wonders if kraft purposefully choose such an obviously pathetic name as a way of getting free publicity — with the intention of putting the ultimate name to a popular vote (again, more publicity).

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