>iFail 2.0


Much to no one surprise, Kraft is going rename their new Vegemite brand from the daft iSnack 2.0, according to the Sydney Morning Herald.

The name was chosen by a Western Australian website designer (who should get out of the computer room a bit more, in my humble opinion) and has been roundly criticised nationwide ever since.

Appropriately the new name will be put to a popular vote, so that the Antipodeans will have only themselves to blame.

I have tried iSnack2.0/Vegemite with cream cheese, and it’s not horrible, but it does look very #2.0 on a crumpet, if you follow my meaning.


One comment

  1. Anonymous · September 30, 2009

    >#2.0 lolmy inner conspiracy theorist wonders if kraft purposefully choose such an obviously pathetic name as a way of getting free publicity — with the intention of putting the ultimate name to a popular vote (again, more publicity).

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